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DEFINE THE MOMENT OF NEXT

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NIELSEN AND TABOOLA

IN THIS REPORT YOU'LL FIND

When consumers are most likely to engage with content

Where they’re likely to be most attentive

How you can best capitalize on attention and emotion

THE MOMENT OF NEXT

In a world where humans have a shorter attention span than goldfish, capturing and keeping the attention of the consumer is a greater challenge than ever before. Taboola and Nielsen cracked the code, and distilled the right strategy to its most essential core. 

Utilizing BrainVu technology, Taboola and Nielsen conducted a study to test attentiveness and emotional response with different content experiences. Their findings capture a wide array of useful data, but the most useful of all is insight into the exact right time and place to best capture a consumer––the moment of next.

Nielsen pinpoints when and how consumers are most engaged.