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YOUR GUIDE TO HOLIDAY MARKETING

IN THIS GUIDE YOU'll FIND

This holiday season will see $1.035 trillion in U.S. retail spend

Consumers are shopping earlier, and shopping smarter. To be successful, you have to think about how your campaigns can stand out amongst the others attempting to grab consumers’ attention. This guide has the answers you need.

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Comscore reports that 18% of holiday shopping happens from Black Friday to the following Tuesday

Mobile will account for 51% of all holiday spending

The trends shaping this year’s holiday marketing

The four stages of holiday planning

Data-driven insights across 10 industries

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When to reach consumers when they’re ready to buy

As the new season falls, we’re in a holiday campaign planning sweet spot that could rival even the sugariest of pumpkin spice lattes. Before you know it, consumers will be in Black Friday deal-hunting mode, checking off their holiday gift list as they go.

There’s no time like the present to start making sure your digital campaigns are setting you up for success from now through the holiday season and beyond.

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'TIS THE SEASON

GET AHEAD
OF THE RUSH